GCMA - Principles of Golf Club Management

Date: 21st January 2018

This course provides an understanding of the essential management skill set required by the modern Golf Club Manager. It gives contex to how the of ice and committee structures works. It includes interactive sessions enabling delegates to explore legislation, HR, marketing and governance issues with leading industry experts and discuss the golfing environment and its varied challenges.

Learning Outcomes:

• Understand the key skills that golf club managers require
• Gain a basic knowledge of HR issues and legislation
• Understand the basic legislation requirements which affect all golf clubs
• Gain a basic understanding of the Food and Beverage operation
• Understand the differing governance structures within golf clubs and the needs to adapt within both private proprietary and commercial clubs
• Understand different marketing techniques to help ensure golf clubs are successful in maintaining and attracting membership and the role of social media

Day One - Sunday 21st January

10.00

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